Adventure Travel Trade Association

Inspired by their proactive approach to support its members in combating single use plastics, in particular water bottles we are delighted to be supported by ATTA.  Understanding the challenges and opportunities to implementing change in the Adventure Holiday sector will be key to success and we were fascinated by the survey results from their members.  We are really excited about the potential for collaboration when it comes to making a difference to plastic pollution.  

Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world.


The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism.


As part of ATTA’s work within the adventure travel industry, we focus our efforts on social and environmental initiatives that have been identified as relevant in today’s world and more particularly to the adventure travel industry.


As plastic waste continues to become a problem for the global environment, the ATTA recognizes its opportunity to effect change and become a community leader in eliminating single-use plastic water bottles within the adventure travel industry. As part of the initiative the ATTA will focus on travel trade and consumer audiences to collect data, create education, generate awareness, and collaborate with industry partners to develop programs offering a variety of solutions for businesses who are interested in eliminating plastics.

To find out the insights gained from ATTA and TAP's research, download your free copy of the Plastics Poll.