Sustainable Communications Guide
The Sustainable Communications Guide helps you to write, speak or post about your sustainability activities in a sincere but engaging tone.
It helps you to ensure the integrity of the business and avoid the 'greenwash' trap.
Written together with Travel Without Plastic by renowned Sustainability Author, Speaker and Consultant
Jeremy Smith the Sustainable Communications Guide doesn't just look at communicating your plastic reduction efforts, it covers the key Guiding Principles for communicating sustainability in all situations.
The Guide helps to ensure that you communicate with sincerity whilst being engaging for current and potential customers:
Covers the key Guiding Principles to ensure integrity throughout the communications journey
Helps you to uncover your true brand identity or story
Includes a series of exercises to involve staff in the communications approach
Top 20 insights from Jeremy's professional career in how best to communicate sustainability
There has never been a better time to tell your guests that you are working hard to create a more sustainable business that puts environments, cultures and guest well-being at the heart of what you do